The dream that comes to life

THE DREAMER

Franco Moschini

Franco Moschini, entrepreneur and patron, has made ‘Made in Italy’ famous in the world, proudly believing in Italian taste and artisan culture. He is the founder of the new Poltrona Frau, owner of Gebr├╝der Thonet Vienna, representative of bello e ben fatto (beautiful and well-made), and a lover of his land: the Marche region. His name stands out among the protagonists and visionaries of the world of design thanks to his farsighted entrepreneurial path and presence alongside historical brands such as Cassina, Cappelini, Gufram and Zanotta.

THE HISTORY

The heritage of Villa Gabrielli

Villa Gabrielli, Tolentino, Viale Cesare Battisti. Since 1922, this building has been the headquarters of the factory and residence of entrepreneur Nazareno Gabrielli, creator of the homonymous brand, one of the most prestigious in the world of Italian fashion.
A symbolic place of the socio-economic development of the city in the last century, with evocative spaces, rich in history and stories. In 1963, Villa Gabrielli housed Poltrona Frau and later also became the home of Franco Moschini himself.

Memories of a place, future of a territory

Renovating Villa Gabrielli is also an opportunity to tell the story of a community and a territory. Alongside the building’s enhancement work is the job of archiving memories of the past. Photographic materials, documents, stories and testimonies have been collected thanks to collaborations with young designers, local associations, writers and researchers. The result is the living story of a territory, able to involve those who keep its memory and the new generations with their eyes on the future.

ENHANCE

Giving voice to every detail, telling its story with a new experience.

THE DREAM OF AN HISTORY

A treasure to rediscover

A vivid example of late Art Nouveau, Villa Gabrielli is a unique building due to its historical and architectural value. With care and respect, the Interno Marche project will transform its spaces which were once animated by production and by the work of many people dedicated to family life.

The mission is to give this significant place back to the community, preserving its soul, the genius loci of the upper Macerata area.

The Hotel in numbers

The structure will also offer a wellness center, a gym, multifunctional spaces for meetings and exhibitions, and a large lobby with a lounge bar, also open to the public.

2000 m2
Surface
of the Hotel
400 m2
Surface
of the Annex
1000 m2
Garden
Area
0  
Rooms
and suites
0  
Designers and architects
represented
0 m2
SPA and
swimming pool
0  
Beds
 
0  
Years of history
from 1920 to 2022
Double certification process

Interno Marche has chosen to simultaneously undertake the GBC Historic Building® certification process and the LEED V4 for Hospitality certification for the design and construction of the restoration of the prestigious architectural building. This path testifies to the desire to take root in the knowledge and historical craftsmanship typical of our tradition strongly oriented towards sustainability.

We wish to make these traditions known to the international community of green buildings, and to enhance and internationalize the cultures of “rebuild, reconsolidate” in an area strongly affected by seismic events.

Brand Inspiration

The project began with the keyword “interior” and its double connotation: a geographical one, which indicates the position of Tolentino, within the Marche region; and a cultural one, which recalls interior design, the discipline in which Franco Moschini has established himself in the world and which inspired the concept of the structure.

News &
Updates.

@internomarche

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