Franco Moschini, entrepreneur and patron, has made ‘Made in Italy’ famous in the world, proudly believing in Italian taste and artisan culture. He is the founder of the new Poltrona Frau, owner of Gebrüder Thonet Vienna, representative of bello e ben fatto (beautiful and well-made), and a lover of his land: the Marche region. His name stands out among the protagonists and visionaries of the world of design thanks to his farsighted entrepreneurial path and presence alongside historical brands such as Cassina, Cappelini, Gufram and Zanotta.
Villa Gabrielli, Tolentino, Viale Cesare Battisti. Since 1922, this building has been the headquarters of the factory and residence of entrepreneur Nazareno Gabrielli, creator of the homonymous brand, one of the most prestigious in the world of Italian fashion.
A symbolic place of the socio-economic development of the city in the last century, with evocative spaces, rich in history and stories. In 1963, Villa Gabrielli housed Poltrona Frau and later also became the home of Franco Moschini himself.
Renovating Villa Gabrielli is also an opportunity to tell the story of a community and a territory. Alongside the building’s enhancement work is the job of archiving memories of the past. Photographic materials, documents, stories and testimonies have been collected thanks to collaborations with young designers, local associations, writers and researchers. The result is the living story of a territory, able to involve those who keep its memory and the new generations with their eyes on the future.
A vivid example of late Art Nouveau, Villa Gabrielli is a unique building due to its historical and architectural value. With care and respect, the Interno Marche project will transform its spaces which were once animated by production and by the work of many people dedicated to family life.
The mission is to give this significant place back to the community, preserving its soul, the genius loci of the upper Macerata area.
The structure will also offer a wellness center, a gym, multifunctional spaces for meetings and exhibitions, and a large lobby with a lounge bar, also open to the public.
Interno Marche has chosen to simultaneously undertake the GBC Historic Building® certification process and the LEED V4 for Hospitality certification for the design and construction of the restoration of the prestigious architectural building. This path testifies to the desire to take root in the knowledge and historical craftsmanship typical of our tradition strongly oriented towards sustainability.
We wish to make these traditions known to the international community of green buildings, and to enhance and internationalize the cultures of “rebuild, reconsolidate” in an area strongly affected by seismic events.